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Broad design experience

The range of products I've worked on is unusually broad—from complex, logic-heavy tools for business workers to consumer experiences that must be visually compelling. I've designed websites, AI products, low-code platforms, and even a house from scratch.

My superpower is inventing. I love figuring out what should exist; the form factor—app, website, platform, or physical space—is secondary.

Working with complexity — low-code dev tool

At UiPath, I owned the design for our low-code development platform, first as a hands-on designer and later as a manager.

This included query builders, data binding, expression editors, workflow logic, theme management, component configuration, app navigation, permissions, integrations, testing flows, and other complex builder experiences. The video shows some of these interfaces before we introduced natural language generation. I include it to illustrate a deep understanding of the challenges involved in designing complex developer tools.

Later, but still early for the industry: in December 2020 I started the initiative on letting users design using natural language. I describe that work here: Conversational app creation.

Results:

Adding a low-code development tool to the UiPath suite created an additional revenue stream and expanded the product lifecycle. Customers could not only automate processes on top of legacy software, but also build simple interfaces that replaced parts of those older systems.

Founder / entrepreneur

As a founder, I've taken products from early concept through branding, interface design, and hands-on execution—working end to end without a large team behind every step.

  • Amazon Store

  • Knitting Phone App

  • Moms Nearby

  • Coaching App

Results:

  • One initiative brought me users from all over the world and helped them in their daily lives.
  • Another won first prize in an Amazon/Microsoft design competition.
  • A current initiative brings a low but steady stream of revenue and lets me learn new things every day—prompt engineering, social media creation with low investment, and vibe coding.

Redesigned my house from scratch

Starting with site constraints, land use, cost assessment, floor plans, interior layout, and regulatory requirements.

I created scaled drawings in Figma with accurate measurements, then worked with an architectural drafter and civil engineer to convert the concept into official construction documents.

Results:

A built house, a design tailored to our needs, and significant savings compared with buying a new home.

Microsoft Bing home page redesign

A consumer-facing homepage at Microsoft — built around large imagery and a more human, visually generous experience instead of another product promotion slot.

A few variations I explored for the page — they were all fun to try.

Results:

  • Hundreds of positive comments from users who said they loved the new page and saw Microsoft differently.
  • One teacher wrote: “My students and I start every day with the new Bing home page.” His class played with the info bubbles we had there.
  • The redesign became one of the most recognized parts of the Bing experience and remained largely intact for many years.
  • The team received a rare Microsoft Gold Star Award; Bing market share grew about 4% soon after launch.