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Anastasia Paushkina
Product Design & Business Launch Consultant
I help with finding a new professional direction, shaping it into a possible service or product, and learning how to build an online presence around it and begin finding clients — using AI, product design, and user-centered thinking, without code, formal design training, or aggressive marketing.
You may still be working in a corporate job but no longer want your entire future to depend on one employer. Or you may have recently left, been laid off, moved to a new country, or found yourself in a new reality where your old career path no longer feels like the right fit.
Together, we look at how your experience could become something new: a consulting practice, a digital product, a new professional direction — or simply a hobby and outlet that gives you something meaningful to think about and takes some of the pressure off your corporate job.
What we can work on together
These aren't a fixed program or a required sequence. We can focus on one area, combine a few, or work through more over time — depending on what you need right now.
1. Finding your direction
We'll look at your experience, strengths, interests, and patterns to identify what could be useful to other people and what could potentially be monetized. If a direction doesn't emerge through conversation and rational analysis alone, we can also use deeper exploratory methods: metaphor work, imagery, associations, and other gentle subconscious-based techniques.
I am certified in NLP and hypnotherapy-based methods in Washington State and use them selectively when they are appropriate for the client and the question. Client feedback on this part of my work is available here: feedback.
2. Shaping your offer
We'll clarify who you help, what problem you solve, what exactly you offer, and how to explain it in clear, simple language.
3. Building your first website without a developer
I'll show you how to use AI tools to create a simple business website or landing page yourself, even if you've never coded before. By the end, you'll have a working site and understand how to edit, update, and improve it on your own.
4. Starting to promote your business, service, or product
We'll explore ways to promote your business, service, or product through social media and basic SEO — so people can find you in search as well as in feeds — using both free and paid approaches. If you don't want to be on camera, that's completely workable. We can look at other formats: writing, posts, AI videos, avatars, useful content, or a more anonymous presence.
5. Knowing when to pivot
If an idea isn't gaining traction, we'll look at what needs to change: the audience, positioning, format, distribution channel, or the product itself.
6. Keeping your career foundation while you build something new
If you're still employed, we can work on your corporate strategy: how to maintain influence, avoid unnecessary political risk, handle difficult conversations, grow in your current environment, or prepare your next move calmly.
If you're no longer employed, we can unpack what happened, reframe your experience, and figure out where to go next without treating your career as “broken.”
7. Getting your idea off the ground with a platform and community
If your new business or idea aligns with what I do, I may be able to help you get it off the ground — not only by teaching you, but also by giving your project a temporary home, helping shape the story, and introducing it to an engaged audience.
For example, if you don't yet have your own online presence, I can temporarily showcase your website on my platform while you are getting started. I can also share your story with my audience of IT professionals around the world. The community is still relatively small, but highly engaged, generating around 40,000 views a day and about 100 interactions per post, with a healthy mix of comments, likes, saves, and shares.
Sometimes this leads to collaborations, service exchanges, or simply helping interesting ideas find the right people.
My background
- I have about 20 years of experience in product design, product strategy, management, and launching new initiatives inside large technology companies and startup-like environments.
- I've worked as a designer, design leader, manager, and mentor. That experience helps me quickly see people's strengths and identify how those strengths could become a service, product, career shift, or new professional direction.
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I wrote a book on navigating American corporate life — a category bestseller in 2024. If you're still employed, that background matters: we can explore new beginnings and exit-strategy thinking without letting it interfere with your current career. I'll show you how to read the room, maintain influence, handle difficult dynamics, and plan your next move calmly. link to book. - In recent years, my work with AI has been practical and hands-on: I've built AI assistants for my own business, advised startup founders building AI products, and used AI tools day to day to run and promote my work. If your idea involves AI, this is very much in my area of focus.
- Fun fact: I've worked with founders professionally, but I also have one at home: my son is the CEO of a Y Combinator-backed startup. That gives me a very close, very unfiltered view of early-stage startup life — the pivots, investor conversations, product decisions, pressure, and the honest thinking behind them.
You can see my professional design background here: link to resume / portfolio.
How to get started
Not sure where to begin? We can first clarify what you need, what fits your situation, and what the next step could be.
Choose one of two ways:
Send me your question, and I'll reply with initial thoughts on what may fit.
Email your questions